Customer Acquisition Vs. Backend Profits
“The business that’s willing to spend the most money to acquire a customer wins.” I first heard that quote from Perry Belcher and Ryan Deiss, but the the most successful businesses used the concept for years. Customer acquisition is the concept behind loss...The Colossal (Yet Tiny) Mind-Shift that’ll Change the Way You Approach Marketing your Business
You’re a marketer. How do I know? Because if you weren’t you wouldn’t have made it past the headline. And if you own a business, no matter what business you’re in, marketing is your most important job. So to crush it in business, you better get used to calling...The Awareness Pyramid – How Long Should Your Sales Copy Be?
You hate long sales message like long form sales letters, videos, emails, landing pages. How do I know? Because Everyone does. And Everyone knows in the internet age attention spans are shorter than ever. In fact, I know some companies even have a policy about not...
A Client Attraction Marketing Funnel (or Filter) for Coaches, Consultants, and Other Service Providers
The Internet marketing landscape is on fire with talk about the client attraction marketing funnel. Like most things online, the latest tactics ebb and flow constantly. And sales funnel talk is the big thing mostly due to big launches by high power gurus. In reality,...